The Gold Coast Titans have unveiled Steve Mitchell as the club's new Chief Executive Officer, taking over from Graham Annesley.
The current CEO of Touch Football Australia also had stints at the North Queensland Cowboy and Melbourne Rebels, as well as Southern Cross Austereo, News Corp, Network Ten and the Seven Network.
The 49-year-old stated there is a clear path to success for the Titans, as he looks to emulate what he helped achieve at North Queensland earlier this decade.
"When we got to the Cowboys we were 15th on the ladder ... five years later we took a premiership," said Mitchell.
"If we build the blocks right internally, build the right culture, set high expectations and keep people accountable, the sky's the limit."
He labelled building a stronger culture and better community engagement as some of his key priorities in 2019 in a bid to build the fan base.
However Mr Mitchell claimed nothing will make a difference like on-field success, admitting it's out of his control.
"I'm here to make the club sustainable as an organisation," said Mitchell.
"It's my job to actually watch the football department, but it's their job to drive that outcome."
He will officially start his duties in February 2019 once finishing his time at Touch Football Australia.
Steve's son Anthony played for three NRL clubs: Parramatta, Sydney Roosters and North Queensland.